Queenstown is a unique alpine destination famous for it’s spectacular scenery & adventure tourism activities. Every year the progressive resort town welcomes large numbers of visitors from across the globe to stay, eat, shop and play.
Retail & hospitality are pivotal elements within the overall visitor experience. Ensuring the township delivers the range, quality & diversity of offer are vital in helping Queenstown develop strategically for both visitors & local residents.
Queenstown is the place everyone wants to be. This success is creating unique challenges for the town & its stakeholders.
Visitor & local resident numbers are growing rapidly, placing intense strain on the compact town centre’s infrastructure. At current projections, the CBD faces capacity issues during key tourism seasons unless mitigation strategies are developed.
The high number of visitors & global profile of the resort town has made Queenstown a target for luxury brands locating flagship stores there. While this provides an international feel, maintaining the right mix -
These were some of the key drivers behind the need identified for a comprehensive Town Centre Strategy.
First Retail Group developed a town centre guardianship programme -
The company then developed an insight programme to understand dynamics driving Queenstown’s unique local & tourism marketplace. This research became the foundation for the Town Centre Strategy document that now guides future inner city initiatives -