Hamilton City Council
Hamilton is benefiting from strong economic growth & potential. Despite these positive macro economic trends, its city centre has suffered as out-
A mayoral & stakeholder-
Transforming a CBD
Hamilton is not alone in facing challenges within it’s centre. Similar cities across the globe have seen spending attrition impact retailers & property owners.
CBD’s are at the heart of their communities & often an indicator of commercial & social success for the region. Ensuring inner city strength & resilience is a key focus for local government.
First Retail Group launched the project through collaborative discussions with stakeholders to interpret opportunity, understand challenges & determine risk elements. From this insight, the company worked collaboratively with Council to develop agile & dynamic retail strategy
A key part of the journey has been around building capability amongst the business community. First Retail achieved this through implementing mentorship teams, e-
Hamilton’s transformation is now well underway with clear vision for a fresh, contemporary CBD supported by retailers & the property sector.
Physical changes to the inner city are being undertaken, while landlords are working even closer with existing & prospective tenants. New businesses are opening in the centre -
Stakeholders know what success looks like & are working together toward a CBD retailers & consumers want to be part of.